Just why did Sony go from dominating the last two console cycles to third place this time round?
“It’s a lot of factors,” said Sony’s marketing boss John Koller. “We’ve been pleased with overall sales. And also very pleased with just how well then consumers who have purchased PS3s have attached and buy software. We have a very profitable consumer. If you’re a retailer or anyone else that sells PS3s, you’re more than pleased with the PS3′s performance. We’ve been very pleased.”
Speaking to Kotaku Koller said ”why we’re in third… you know, there’s a lot of things that happen in the market that cause sales to occur. I think we’ve been very staunch in our belief that there’s a certain value behind the PS3 and there’s certain kinds of games for the PS3 that have stood behind that.
“There’s no secret that we opened behind a high price point. And certainly others got a relatively nice head start on us because of that. That’s certainly been part of it.”
The Sony Computer Entertainment isn’t losing any sleep though:
“But we absolutely have no regrets. This has been a very good cycle for us, and I think if you ask any publisher they’d say the same thing. It’s been good, and we think it does portend good things for the future for PlayStation.”
Sony is widely expected to announce the PS4 at next year’s E3 having made no announcements regarding next-gen systems this year. With strong first party support and a rumoured acquisition of a cloud gaming service they just might be able to return to the top.