Some publishers really like to pull out all the stops when it comes to PR stunts to promote a new game release, but Capcom have gone the extra mile this time.
If you’re a resident of the UK and live near London, you could have the opportunity to visit “the first ever blood swimming pool”, which is located near the Olympic Stadium. Not only will the pool be full of 55,000 gallons of red water, the equivalent to the blood of 11,327 people, there will also be pool floats in the shape of torsos, brain and intestine lane markers and, of course, zombie lifeguards. Not to mention the eyeballs and blood clots which will be floating in the water, yuck!
If you’re brave enough, and dive to the bottom of the pool, which is over one metre deep, there might even be some collectable merchandise to be found, which is free to keep.
Of course the whole reason behind this pool is to promote Resident Evil: Revelations, which is coming to PS3, Xbox 360, Wii U and PC on May 21 for the US and May 24 for UK residents.
So if you do live in the UK and fancy a gruesome swim, the pool will be open on the 25th and 26th of May. You must be over 16 though, and if you’re under 18, you must come with an adult. Tickets are free but there will only be 100 available to claim for each day. You can get tickets here on May 20th, so if you really want to go, you’re going to have to be quick.
Oh and towels are provided, but bring your own if you want a non blood-stained one.