For a mobile platform trying its best to make some headway in market share, its creators sure know how to limit it.
I’m not talking about the operating system itself, either. I’m a big fan of the Windows Phone OS. It’s sleek, quick, and simple. The issue I’m referring to is how Nokia has taken the Windows Phone crown and secluded itself to one corner. There is little doubt that Nokia’s Lumia line is the best that Windows Phone has to offer. The exclusive line of apps, selection of camera lens, and cream of the crop specs are more than enough to allure any prospecting buyer.
It’s also no doubt that mobile buyers like the newest and the best when they go out for a new contract, upgrade, or have the type of money to buy a new phone whenever they want. Me? I like to own the best phone I can. As times I’ve had the newest iPhone, the first Windows Phone 7, the Galaxy S2, the S3, and so forth and so on. It’s also evident in the sales numbers for the Lumia 700, 800, and 900. I can’t help but think that the 920 will be the best selling phone of the newest line of Lumias, and for good reason.
That brings me into my point. For the second time in a row Nokia’s flagship Lumia phone is an AT&T exclusive. Now, that’s great news for AT&T customers because they know without a shadow of a doubt that they will be able to pick one of these up. For the rest of us? It’s just further confirmation that Microsoft doesn’t care about this platform enough to really drive it home. If it did then they wouldn’t allow a line of phones, especially the flagship, be an exclusive. Right now is a crucial time for Windows Phone but it isn’t for Microsoft. They know that even if this platform dies, Microsoft will live on. Google would as well but honestly Google doesn’t hinge on Android’s success. The phone companies do.
So with that point, why are companies going to really put their chips down on a mobile OS when the creating company isn’t? Sure, Microsoft is spending plenty of money on this but is it more of an experiment or a real stake in the mobile industry? With the way this is all going right now, I don’t see the kind of commitment to the Windows Phone platform that I need to do to bury myself in that OS. I’ve resigned myself to the Surface tablet, or just Windows RT/8 in general. My review tells you exactly why I feel it is the best selection for a productivity tablet out there. If I was more into operation system security, home groups, sharing, and that stuff I’d write a review about why I feel Windows 8 is the best desktop/laptop operating system out there. Windows Phone? I want to write about how it’s the best since I love the Metro UI but I can’t because Microsoft is shoving this in a cover with Nokia.
We have great phones coming out from Samsung and HTC and yet all people want is the Lumia 920. It’s a real shame. I don’t blame them for wanting the Lumia 920, either. It comes with the most complete Windows Phone experience thanks to all the exclusive stuff it gets. Not only does it have one of the best cameras but it has one of the most gorgeous screens in the phone industry and plenty of exclusive apps to make the 8S, 8X, ATIV S, and anything else looks like chump change compared to the Lumia 920.
Don’t get me wrong, I like what HTC is doing with the 8S and 8X. They are beautiful phones and the specs are great for mid-range and power users. Samsung’s ATIV S brings the type of quality you expect from the Galaxy line to the Windows Phone. The problem is: they aren’t a Lumia. The real problem is: I shouldn’t have to say that. There should not be that one device that garners the best and be an “ultimate experience” device. Not this early in a mobile OS’ life and definitely not when they are still trying to gain a market share.
I understand that on the other side of the coin, Nokia is doing everything it possibly can since they made this gigantic decision and are hinging their company on this. However, Microsoft is doing nothing to try and even the playing field or even get it close.
I like that Nokia has gone all hands in with Microsoft on this. I really felt that by doing that it showed that Microsoft was serious about getting devices out there. However, the fact that Microsoft has allowed Nokia to generate that much exclusive content and still keep the flagship an exclusive all the while any other device just gets the normal experience tells me that this operation system is still headed for mediocrity.
I want Windows Phone to succeed. I really do. I want a new WP8 phone myself. I want the ATIV S but I know that everytime I look at the manufactor’s website page for the phone, I have this voice in the back of my head whispering, “it’s not a Lumia.”
What a shame.